Tag Archives: Nigerian Designer

How She Does It: Andrea Iyamah Talks Managing 3 A.I Brands With Schick Magazine

Celebrated African Fashion Designer, Andrea Iyamah known for custom-detailed tribal prints and avant-garde designs, breaks down how she’s able to manage 3 A.I brands with Schick Magazine. Her designs her favourites of international celebrities and has brought her notable recognitions. How does she manage 3 established brands like a boss? She brings us into her world through her catch up with Schick Magazine.

For inspiring fashion designers, Andrea Iyamah shares insights on her career, personal life and inspirations for her work. She’s got a word for designers who want to follow her line of work. Find it below!

See excerpts of the story below:

What brought about your decision to start the A.I brand?

I was raised by a woman that owned the most stylish power suits, killer heels and wore burgundy hair as an accessory. I say that to say, my mother and father were fashion obsessed, so that’s probably where my love for fashion started. I knew fashion was something I always wanted to do but wasn’t sure exactly when and I certainly didn’t think it will be at the age of 17.

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How has the fashion industry changed since you started?

The industry has evolved since I started. New incredible designers are on the scene, Nigerians are more invested in discovering and buying African fashion. There’s been a lot of support from both local and international press that has assisted in the growth of interest in African fashion designers.

What has been your biggest highlight so far?

There have been many highlights in various parts of the brand. Showcasing Andrea Iyamah swimwear at LFDW15 was great because of the incredible crowd reaction received from the show and on social media. From expanding our number of branches with showrooms in Canada and Nigeria to relaunching our ready-to-wear line, it’s difficult to choose which one is the biggest highlight.

Any advice to budding designers?

Patience and consistency is key. Taking things slowly and learning gradually from the people you are most inspired by will help you grow yourself and your brand. Know your strengths and weaknesses and never be afraid to ask for help. In difficult times, use the No’s as fuel for more strength and the Yes’s, as an opportunity to make the best out of.

For the full story, download the digital version of SCHICK Magazine, which is available for purchase at www.iamschick.com/buy

Follow Andrea on TwitterFacebook and Instagram for more information and updates on all her work. Purchase her suits, which range from about $55.99 – $95.99 at ShopAndreaIyamah.com.

Here its is! Take a Look at Style Temple Spring/Summer 2017 Debut Collection

We can say – it’s been a long wait to finally see the full collection by Style Temple.
You’ve seen her brand on brides and bridesmaids, IT girls and celebrities, Style Temple officially debuted the Spring/Summer 2017 collection during the Lagos Fashion and Design Week. A well-beloved brand that prides itself in making the client look effortlessly beautiful, the fast rising upscale womenswear titled the collection ‘IT’ and we’re happy to share it with you.
‘IT’ generally paints the idea of a blossoming flower that at it’s peak reaches a full bloom through the use of crafted appliques, innovative of-the-shoulder interpretation and fringe and tassel for movement.
For the most part, we go through life without knowing what ‘IT’ truly means. Alexa Chung was declared to us an international ‘it’ girl, and then TV personality and new mom Eku Edowor – Nigeria’s ‘It’ girl. We know we love them but more often than not we really cannot tell why we do.
Now, IT can be our source of confidence, identity or happiness or just something that we feel and recognize but can never place a name or description to it. It’s as intangible as it is tangible. It is multi-faceted and for that reason can mean different things to different people – but for the most part, we never come to know what ‘IT’ truly mean.
For Og Okonkwo, designer and creative director at Style Temple, that IT is an action word; it is being, it is becoming; it is blossoming into her next season woman who could be an accomplished author like Chimamanda Ngozi Adiche who has found peace in being beautiful, stylish and yet a trailblazer or a celebrated film star like Genevieve Nnaji who has broken barriers with her craft, stealth and grace, or just a woman fully blooming into a realization of her purpose and magnitude.
‘IT’ is a collection that is for every woman who is on a journey of being the best of herself, and because of that, she’s aware that dressing up and looking the part is as empowering as it is a part of her arsenal.
Let’s just say this collection is our guide to the IT Girl look! Style Temple is about to begin a trend with this collection. Check it out:

 

Credits:

Website: www.styletemple.ng | Instagram: @styletemple

Styling and Creative Direction: OgOkonkwo
Photography: Terna Iwar for Bantu Studio (@ternaiwar , @bantustudio)
Models: Zahara Models (@zaharamodels)
Makeup: Ronaldthe7th (@ronaldthe7th)
Publicist: The Pr Boy (theprboy_ng)

Chatting with Designer Mimi Habibah of Maison Mimi

During the busy 3-day Art Night Out event in Abuja, we got the chance to chat with Mimi Habibah of Maison Mimi post the brand’s presentation. We love the effortlessness of the Maison Mimi garments which attracted many onlookers, style lovers and potential clients at the exhibition. What makes Maison Mimi stand out? How did the brand come about? And who buys from the Nigerian womenswear brand? Mimi takes gives a glimpse into the brand. Click here if you missed their previous collection.
When did you begin your brand and how?
We started in 2013 as an idea to create ready-to-wear garments at an affordable rate for my local market and operations commenced in 2014 at Lagos Fashion & Design Week.
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Mimi Habibah

Who is your target market?

The modern woman, of any age and any working class. if she wants to feel modern and powerful, then she’s my woman!
What are you doing different from your competition?
I provide high street luxury garments at affordable princes, my strengths are fit-finishing-delivery. My brand feature on using only locally sourced fabric gives mean edge over not only my competition but also the dominant brand in my market.
What role does social media and technology at large play in your business?
A pretty dominant role – increased consumer interaction is what built my business to this level, and it;’s one feature i won’t let go off too soon.
Do you intend to enter the menswear market anytime soon?
Maybe, maybe not. I’ve had requests from friends and my female clients for the men in their lives – but it’s a different ball game from Womenswear.
What’s next for your brand? Where do you see it in 5 years time?
Conquering the African and global marketplace.

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Why was Art Night Out a great forum to showcase your brand?
Informative during the discussion panel, Innovative for our local market and Interesting in terms of networking.
Did you miss our Art Night Art event, don’t panic! We’ve got you covered with the photos (Click here).