Celebrated African Fashion Designer, Andrea Iyamah known for custom-detailed tribal prints and avant-garde designs, breaks down how she’s able to manage 3 A.I brands with Schick Magazine. Her designs her favourites of international celebrities and has brought her notable recognitions. How does she manage 3 established brands like a boss? She brings us into her world through her catch up with Schick Magazine.
For inspiring fashion designers, Andrea Iyamah shares insights on her career, personal life and inspirations for her work. She’s got a word for designers who want to follow her line of work. Find it below!
See excerpts of the story below:
What brought about your decision to start the A.I brand?
I was raised by a woman that owned the most stylish power suits, killer heels and wore burgundy hair as an accessory. I say that to say, my mother and father were fashion obsessed, so that’s probably where my love for fashion started. I knew fashion was something I always wanted to do but wasn’t sure exactly when and I certainly didn’t think it will be at the age of 17.
How has the fashion industry changed since you started?
The industry has evolved since I started. New incredible designers are on the scene, Nigerians are more invested in discovering and buying African fashion. There’s been a lot of support from both local and international press that has assisted in the growth of interest in African fashion designers.
What has been your biggest highlight so far?
There have been many highlights in various parts of the brand. Showcasing Andrea Iyamah swimwear at LFDW15 was great because of the incredible crowd reaction received from the show and on social media. From expanding our number of branches with showrooms in Canada and Nigeria to relaunching our ready-to-wear line, it’s difficult to choose which one is the biggest highlight.
Any advice to budding designers?
Patience and consistency is key. Taking things slowly and learning gradually from the people you are most inspired by will help you grow yourself and your brand. Know your strengths and weaknesses and never be afraid to ask for help. In difficult times, use the No’s as fuel for more strength and the Yes’s, as an opportunity to make the best out of.
For the full story, download the digital version of SCHICK Magazine, which is available for purchase at www.iamschick.com/buy