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Formerly known as Totally Ethnik, let’s welcome the rebranded version Nadrey Laurent.
The press release to announce the new brand name, Nadrey Laurent, tells us that this a story of evolution – “A More Personal Meaning, A Stronger Identity”.
Nadrey in Bété (a language in Cote D’Ivoire) means My heart, My love while Laurent is means My Father, My Strength, and My Pride. The new branding is inspired by a much more authentic and personal element. The designer claims it’s by the bold, serene and always elegant, father, “Nadrey Laurent”.
What are we expecting then from Nadrey Laurent?
The brand claims it is propelled to dream bigger, push further, achieve greater. Nadrey Laurent is therefore an invitation to an effortlessly chic yet undeniably refined lifestyle.
Take a seat…
For Nadrey Laurent’s latest collection, Colors of the Earth, the brands heads towards a more unique personality.
“Colors of the Earth” collection revolutionizes Nadrey Laurent’s mission to create apparels with appealing inspiration that convey Elegance, Luxury and Essence” says Marie Kipre, the CEO.
The Spring Summer 2017 collection shows warmth and beauty through colorful prints, orchid appliqués, sequins and other embellishments.
Colors of the Earth resonates from a background of rich and saturated earthy colors of brown, orange, mustard and desert sand expressed in original African fabrics such as batik, faso dan fani mixed with crepe, lace, satin and knit fabric.
Let’s have a look at the full collection below:
What do you think of this collection? We think it’s brilliant.
We would like to know your thoughts below.
The brand currently stocks shops in Paris, Geneva, Accra, Lagos, Abidjan, and Kigali and have participated in key fashion shows in Belgium, France, Ghana and Nigeria.
Facebook: Nadrey Laurent
Shop: 24 Jungle Avenue, East Legon-Accra
Designer: Marie Kipre
Models : Naadei, Kenza & Nii Otoo
MUA: Makeup by Asare
Stylist: Sarah Ferdjani
Accessories: Odara, Muggs Jewellery
Directed by: Mareep Production