Jewellery brand PICHULIK takes us back to memory lane with their AW16 collection. In celebration of female heroines of the seventies, the accessory line calls the collection, WOMAN, an ode to powerful women. Angela Davis, black panther activist, Pam Grier and Letta Mbuli are the rebellious iconic personalities that inspire this collection.
The brand, which is known for making bold accessories wearable, likable in every chic way presents a collection that is soulful but yet sensual. PICHULIK compares these women’s forces tot eh likes of elemental forces of nature such as volcanoes and mountains. With attention detail, design and craft, the collection is forged from remnants of natural forces like Agate Carnelian and Lava Stone form Talismans and Chokers. Let’s not forget about Lapis Lazuli, a stone affiliated with ancient monarchy, adorns earrings and statement neckpieces adds even more an air of ceremony and feminine regality.
WOMAN REMINDS YOU OF YOUR OWN WONDROUS GREATNESS.
The PICHULIK Woman collection comes just in time where celebrating the female body and sensuality is a recurring topic. The campaign features model London Knight adorned with the pretty pieces of the AW16 collection. She posed up for the camera rocking simple but well-styled minimalistic pieces which leaves room for focus on the WOMAN collection.
The combination of minimal but edgy accessories tells us we can wear the neckpieces and earrings in balance for both elegant and edgy occasions.
The PICHULIK’s signature crescent moon clasp is also featured in this collection. It is believed that it “unites the community with the sacred symbol of feminine power- The Moon”
Katherine-Mary Pichulik, the South African entrepreneur behind the brand says she is inspired by the “alchemy of transforming everyday materials through craft, touch and design, and elevating them into something precious and covetable.”
The brand which started just over 2 years ago, is now on the faves list of celebrity stylist and hey, top blogger Susie Bubble loves it too.
VIDEOGRAPHYALEX SEARLE AND ANTHONY MOLYNEAUX OF LAKE PRODUCTIONS
HAIR & MAKE-UP ALET VILJOEN
MODEL LONDON KNIGHT