The Inspiring Laban Roomes Will Receive ICON Recognition At C. Hub Magazine Creativity Award

We love entrepreneurs that set standards. Serial entrepreneur Laban Roomes has been confirmed to be recognised with an Icon award for his bravery and outstanding creativity in enterprise.


His Journey

In October of 2007, Laban Roomes pitched his gold-plating technology live on the BBC investment pitching programme ‘Dragon’s Den’. After successfully securing funding for his new venture and getting to be mentored by James Caan, who is the founder of recruitment organisation Alexander Mann, executive head-hunting firm Humana International and private equity company Hamilton Bradshaw, Laban discovered to have made a life-long business partner. Goldgenie was founded becoming an international luxury gift and gold customisation business.

The East London born Jamaican entrepreneur’s interest in business started at the age of nine when he set up his own car cleaning business. At twelve, Laban was already bringing home more from his out-of-school revenue streams than his mother earned through her full-time position at a local factory. By the time he was nineteen, Laban had paid off the mortgage on his family’s home and established an international business exporting vehicles to Jamaica.
Being no stranger to adversity Laban, while touring the USA, family circumstances forced his business partner to liquidate the export business’ assets. He returned home to the UK with £80 in his pocket and no prospect of a roof over his head. For nine months – while sleeping on a friend’s floor – he worked tirelessly to realise an entrepreneurial vision that had struck him in the States. In 1995, Goldgenie was born.
Laban designed and manufactured an innovative gold-plating process – one which is still at the heart of Goldgenie’s work today. Laban’s clients include Bentley, Rolls-Royce, Honda, Toyota and Lexus, who consider Goldgenie as their go-to provider for luxury vehicle detailing, emblems and interior aesthetic elements.

Goldgenie’s activities has since expanded into other sectors including telecommunications, jewellery, sports gear, home hardware. Laban’s Goldgenie products have been spotted at the 2006 Emmy awards in the USA, the brand has the exclusive rights to the plating of Hindu artefacts in a London temple, and has also secured mentorship of Yo! Sushi founder Simon Woodroffe (OBE). Laban Roomes has also attended and supplied luxury gifts in person to the Oscars, created luxury ranges of iPods and iPhones for a host of celebrities such as the Beckhams, Floyd Money Mayweather, Usain Bolt, Mark Wahlburg, Clint Eastwood and Will Smith and many more.

The company has also launched several initiatives and campaigns to raise money through donating a percentage of the company’s luxury gift sales to raise much needed cash for several charities including the Elton John Aids Foundation (EJAF) the Teenage Cancer TRUST and SOS Children’s Villages.

Laban has also gone on to win the Great British Entrepreneur; the coveted Lloyds TSB – FSB Entrepreneur of the year award and accreditation by the British Jewellers Association. He believes in empowering the next generation and enhancing the skills and talents of the youth. In his words “Not everyone has the willpower to consistently inspire themselves, everyone needs in their life at least one person who believes in them, that can help unlock their true potential”. Speaking of his receiving CA award ICON recognition, Laban said, “It’s always good to be recognised for your hard work and the positive effect it has had on others and your environment. I receive this recognition with love and dedicate it to all the entrepreneurs out there who have had the courage to take their destiny into their own hands and thrive.”

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