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A Fresh Take on Retail! See AKJP Collective Concept Store

New store, new names! AKJP Collective has gone from presenting their collection on the runway of fashion weeks to opening their store. It’s not just any random store, it’s a concept store that comes seven months after their official launch set for the first winter season.

We’re told designers Keith Henning and Jody Paulsen new store is characterised by its ‘future-conscious creativity underpinned by solid design and craftsmanship’. It features about 15 emerging and established South African designers. “We have had enquiries from several new designers wanting to be part of the store and the Collective, so it was only natural to expand. We continue to select designers based on quality and originality, but having more does allow us to stock a greater variety as each has his or her own identity and style,” says Henning.

AKJP have their very exciting autumn/winter collection shown at SA Menswear Week in February in their new store including the 12 pieces shown at Pitti Uomo in Florence, Italy. The collection makes a great reference to art as it is a vibrant homage to Georgina Gratrix‘s art and impasto brushwork.

The Collection:

AKJP brings a diverse range of pieces in the collection. This includes new parka/raincoat that is in line with the designers’ current focus on outerwear made from jacquard, cashmere, silk, wool, cotton, mohair and impala leather. “A lot of work went into finding the right fabrics,” says Paulsen. The other designers participating in the collective are: Tamara Chérie founded by Tamara Chérie Dyson who won the 2014 ELLE Rising Star award. Her ready-towear designs are minimalist, putting the spotlight on the cut and fabrics – which include her trademark wool.

Other designers that are in the collective include: Selfi (New menswear range launched at Mercedes-Benz Fashion Week Joburg, Celeste Arendse (Comfortable pieces inspired by farmworkers’ and fishermen’s “uniforms” tempered by feminine barrettes and printed scarves), Thalia Strates (Luxury leather handbags, artisanal satchels, totes and shoulder bags), House of Gozdawa,six perfumes belie the expertise and skill that went into each bottle of Agata Karolina‘s natural perfumes, Andrea, Simo, Albert, Marta, Hel and Aga, Nicholas Coutts ELLE Rising Star winner with his highly covetable scarves and coats that combine being chic with being cuddly. Lukhanyo Mdingi, W35T Nicola West, Matblac Accessory designer Mathew Nielsen, Steffany Roup, Drotsky Elaine du Plessis, Hannah Collection Hannah Laverry, Amanda Laird Cherry, PICHULIK, Feat. Sock Co., Waif Gisèle Human.

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Website: adriaankuiters.com

Twitter: @AKJPCOLLECTIVE

Instagram: @akjpcollective

Facebook: AKJP #AKJPCollective

Store: AKJP Collective, 73 Kloof Street, Gardens, Cape Town T: 021 424 5502

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